Electrolux
12P – 5PM

SESSION 1:
Calling New Dealers! Learn How Our Brands Can Elevate Your Business.

Join us and learn about the exciting opportunities our brands have to offer! We will discuss strategy for the independent channel, brand, products, and how to make consistent margin!


SESSION 2 & 3:
Electrolux & Frigidaire Professional. Preview the All-New Brand Experiences Coming in 2020!

Join us to take a look inside our new Electrolux & Frigidaire Professional brand experiences, products, innovation, and consumer connection!


SESSION 4:
Frigidaire Fresh Obsessed! Top Freezers, Uprights, Side-by-Sides, and More.

Fresh ideas on food preservation, promotions, & profitability! Introducing the all new Frigidaire lineup of top-freezer refrigerators, upright freezers, and side-by-side refrigerators! Take a closer look inside our new Top-Freezer Refrigerator and Upright Freezer platforms and deep dive into Frigidaire’s lineup of newly redesigned Side-by-Side Refrigerators! These products have been redesigned from the ground up with consumer-driven innovation & design. Learn about the optimized capacity, the latest in cooling technology, crisper innovations, and more that keep these Frigidaire’s FRESH!


SESSION 5:
Frigidaire heats up your cooking category with Air Fry in every platform! Every day is FRY-DAY at Frigidaire!

Building on the momentum of Air Fry, Frigidaire will continue to extend this sought after consumer benefit into more platforms! Meet Frigidaire’s all new lineup of Rear Control Ranges, Wall Ovens, and Front Control Freestanding Ranges, ALL including Air Fry! Learn how this HOT trend works and why you need it. Walk through Frigidaire’s exciting induction technology! Learn about new promotions on cooktops and take a look behind the hinges to learn how induction delivers on consumer’s top needs!