Website Trends: Converting Visitors to Customers
Sun, Mar 8 @ 4PM
Marcello 4506
In an ever-evolving digital world, how can you be sure you’re pinpointing consumer interests and making that conversion? John White, Chief Marketing Officer for AVB, discusses conversational user experiences, visual commerce, personalization and more trends you can’t ignore in 2020.

As Chief Marketing Officer of AVB BrandSource, John White provides leadership and oversight to the independent retailer’s top buying and marketing group. John began leading AVB as General Manager of Appliances in 2004. He has been the Executive Vice President since 2010, leading AVB BrandSource in the industry’s biggest consolidation point for appliance and electronics goods.

Prior to working for independent retailers, John enjoyed a successful 12-year career with the Maytag Corporation, where
he held key roles in management, sales, and marketing. In total, John White brings to the industry 20 years of experience with major appliance brands such as Whirlpool, GE, Electrolux, LG, and Samsung.