Serta
12P – 5PM

In depth looking into the Launch of the New 2020 Serta and Simmons Products
This session provides details on the Serta 2020 launch of iComfort Foam, iComfort Hybrid (Smooth Top and Quilted) and Serta Lux. The Beautyrest 2020 launch of Harmony Lux as well as Simmons for Fun zzz’s. Collections designed around the Consumer’s needs.
12:00P, 2:00P, & 4:00P with Brad Smith


Building Your Business with Bedding-Consistent, Impactful, Profitable
The session covers opportunities for Brand Source Members, especially appliance store owners, to expand their business with bedding. Sales, merchandising, operation, and AVB partnership are all covered. Learn how similar selling mattresses is to your current business model and how dedicating a small amount of showroom space can lead to big margins and profit.
1:00P & 3:00P with Gordon Hecht