Using Digital Strategies to Connect with Local Customers
Sun, Mar 8 @ 5PM
Most consumer journeys start as a fact-finding mission. Being present in this moment is the foundation for successfully driving customers to your store and/or selling online. Learn how to structure complete promotional plans connecting each touchpoint of the customer journey from ad formats designed to grab consumers’ attention, to merchandising your website making your virtual aisles match your physical aisles. From this session walk away with 5 things you can do TODAY to improve your marketing efforts and capture local customers.
With over 14 years’ experience working in the marketing industry Brian Wattier has honed his skills specializing in retail digital strategies focused around appliances, mattresses, furniture, and consumer electronics. His expertise covers advertising on numerous platforms Google, YouTube & Social Media advertising, as well as consulting on comprehensive strategies for SEO, SEM, Display/Remarketing, Email Marketing, and Video. Over the years, networking with hundreds of retailers and advising on their marketing plans has enabled Brian to absorb industry-specific knowledge and translate that into designing effective comprehensive strategies that incorporate best practices and focuses on out-smarting the competition, not outspending them, for our AVB’s retailers.