Jesse Itzler

AVB Events / Jesse Itzler

Jesse Itzler

Serial Entrepreneur, Author, Speaker, Endurance Athlete & Co-Owner of the Atlanta Hawks


Keynote: “Spiritual Billionaire”

Monday, March 25

This Keynote brings to light how being an entrepreneur is the journey you walk, as you look to achieve big things. In his speech, Jesse shares stories from his own path in business, entrepreneurship, and personal experiences. Brought to life with the help of DJ Dee Wiz, through humor, music, love, loss and knowledge, Jesse distills lessons he’s learned along his journey. By breaking down the hours in a day, and knowing that sometimes a lot of soul, creating your own luck, and the power of the spoken word can allow your own journey to get you exactly what you want, without having to give up what you already have.


A successful serial entrepreneur, Jesse’s mission is to continually raise the bar and build his LIFE RESUME. And with a passion for endurance challenges, he completed Ultraman in 2022 at the age of 53, which entails a 6.2 mile open water swim, 261.4 mile bike, and 52.4 mile run, the same year he sold his endurance hiking company, 29029 Everesting, to iFit. These things are not uncommon for Jesse, who also completed a 100 mile running race, sold Marquis Jet to Warren Buffett in 2010, and partnered with Zico Coconut Water which sold to Coca-Cola in 2013.

Jesse’s career is unlike anyone else. He started as a rapper on MTV in 1991, became the Manager of the greatest hip hop band ever, Run-DMC, and wrote the anthem for the NY Knicks. He is the author of the NY Time’s best selling book Living With A Seal and Living with Monks, and part owner of the NBA’s Atlanta Hawks. You can find him plunging in cold water and sweating in hot saunas as part of his latest venture, All Day Running Co., a brand built on the foundation of combining race-like challenges (half-marathons, marathons, etc.) with retreat-like experiences (cold and heat exposure). He always says, “you don’t have to be the smartest in the room, but you have to be the most passionate.” He teaches his principles and best practices through his online course and coaching program—where thousands of people have learned from his lifestyle approach and applied it to their own.

At the end of the day, his proudest accomplishment is his family—with 3 sons and a daughter, he and his wife, Sara Blakely (founder of SPANX), definitely have their hands full!